May 2022
This project, part of a Riso-printed self-published zine, challenges the homogenization of color in cultural perceptions and cognitive understanding. By deconstructing the traditional representation of red—the shortest and most widely recognized wavelength in visible light—it reimagines its role in a 'disintegrated' color landscape. This work explores how the absence or transformation of red disrupts visual cognition and provokes reflection on cultural and linguistic associations with color.
Incorporating Gestalt principles and a focus on the visual hierarchy of monochrome, the project uses red/blue filters to offer an interactive experience. Viewers are invited to engage with a layered, expandable format that reveals a world where red is hidden or faded, challenging traditional color hierarchies. This interaction emphasizes the dynamic interplay between red and blue, allowing audiences to uncover hidden layers while reflecting on the origins and stereotypes of color.
Through the fusion of design, printmaking, and experimentation, the zine not only redefines red's visual language but also provokes thought about its composition, cultural significance, and the way it shapes our perception of the world. The result is a bold and thought-provoking exploration of color as both a medium and a message.